If you’re serious about making money online, you need to do keyword research! That means finding keywords that are relevant to your business and potential customers. 

Keyword research is an essential step in growing your online presence, but it can be a lot to do. There are 3 major attributes you should be focused on while looking for your perfect keyword. A keyword that satisfies all these three attributes will surely bring you traffic and leads over a period of time.

Search Volume:

The internet is already filled with lots of content, and lots of content means lots of already ranking keywords. Therefore, if you want to rank your business on search engines like Google, you would like to find a keyword that has a low to medium search volume.

One way to do this is to go for 'Long Tail Keywords'. Long-tail, as the word signifies, is a more specific search query done by users while browsing the web.

long tail keywords- keyword research

For example: 'Buy I-phone is a generic search but 'Buy I-phone 12 pro max 128 GB' is an example of the Long-Tail Keyword.

Competition:

Competition in simple words is the number of sites(web pages) that you have to beat for a specific keyword in order to claim the top spot in SERPs. Our goal is to find keywords that have low competition and medium to high search volume!

keyword research- keyword competition

The competition score is available on almost every keyword research tool (free & paid). The lower the score, the better the chances of your business ranking for that keyword.

Relevance:

Keyword relevancy is the degree to which certain keywords or phrases are relevant to a given page of your website. A search engine like Google uses the keywords on your page to determine what your page is about. It will then use that to rank your page for related keywords when people do a search.

keyword research- keyword relevance

So, always use a keyword that is relevant to your business and try not to focus on several keywords on a single web page. If you do, search engines will not be able to determine what your page is about and would result in lower rankings!

So, to summarise, work on a keyword that has:

  • Average search volume and is a long-tail keyword
  • Has low to medium competition
  • Is relevant to your business
  • Focus only on 1-2 keywords per web page (very important)
Pro Tip: Put yourself in your customer's shoes i.e., think what would you search for if you were looking for the same product/service. You will surely come up with a list of keywords that you can work on!